Cuil: Claiming to be the coolest search engine

The list of search engines is growing and the latest addition is Cuil, pronounced as cool. The first and foremost thing I want to tell about Cuil is that it is founded by a team of ex Google alumni, including Anna Patterson chief architect of the company’s Tera Google search index. So its comparison with Google is inevitable.

Layout is simple and effective

The homepage of Cuil search engine is quite simple. It has a black background, the Cuil's logo, and the search box. The search form return typing suggestions. The search result display of Cuil is quite different and unique compared to other search engines. Instead of displaying the searches in a list, it displays in three columns. It also includes related images along with the searches. Cuil shows the related searches in the box on the top right, and also in a bar right underneath the search box. However unlike Google and others, Cuil neither check your spelling nor suggest you the correct search terms.

Comparison with Google

People have started considering Cuil as the biggest threat to Google. But it is just the starting time for Cuil and it would be foolish to compare it with Google. According to the Cuil VP of communications, Vince Sollitto, "We are trying to give people different results. Cuil is pitched as an alternative to traditional search engines, and users should not expect the results to be the same”.

Google is far ahead of its peers, Yahoo and Microsoft, in terms of paid search business. In 2007, Google’s paid search business made up 40% of all online search dollars. Yahoo and Microsoft have tried and tested a lot of measures and spent billions trying to figure out how to narrow the gap on Google in the lucrative paid search market.

It will not be an easy way for Cuil to make a mark in the search engines market and that too in near future. Only time will tell that how far it goes in this race.

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