Advantage for all
The mobile image ads will serve as a branding tool for advertisers and have shown good clickthrough rates. Only one image ad per page will be displayed that will also benefit advertisers.They are also beneficial for the publishers, providing added flexibility. Publishers can now select to show image ads, text ads, or a mix of both. Those publishers who are already taking the service of AdSense for mobile content, just require to update their AdSense code for activating mobile ads on their site.
Mobile image ads provide the mobile web surfers a new way to interact with mobile content. The contextual targeting will keep the ads relevant. Only one image ad per mobile page will ensure the uncluttering of ads and better readability of content.
Service of mobile image ads are currently available to advertisers in the following countries: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Greece, India, Ireland, Italy, Japan, Korea, the Netherlands, Norway, Poland, Russia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, the United Kingdom, and the United States.
Mobile advertising market
The number of mobile phone users worldwide is estimated to be 3 billion as of 2007, and will touch the 4 billion mark in 2008. To be noted that total number of computers, including desktops and laptops, are currently estimated at 800 million globally. The figures itself explains the ever expanding reach of mobile users and so the mobile advertising. How much the mobile ads are beneficial can be estimated from the statement by Google CEO Eric Schmidt “they are twice as profitable or more than the non-mobile phone ads because they’re more personal.” According to the forecast of Strategy Analytics, advertisers are expected to spend $14.4 billion by 2011 on mobile media compared to $1.4 billion spend in last year.